Free Resources for Founders

Everything you need to build a brand
AI can't replicate

Templates, frameworks, and tools to find your voice, define your positioning, and show up consistently.

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Grab what you need

These are the same frameworks I use with every client. Enter your email and I'll send the PDF straight to you.

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Guide
New
Aug 7, 2026

Auto Backup Claude Chats to GitHub

Two shell scripts + a Stop hook that watch your Claude sessions, write a structured synopsis note when you go quiet, and push it to GitHub automatically.

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Framework
New
Jun 4, 2026

The Content Funnel Framework

Most founders post 80% sales content to an audience that isn't warm yet. This guide breaks down the 3 content levels and the ratio that fixes it.

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Swipe File
May 26, 2026

100 Storyselling Hooks

100 proven hooks organised by psychological trigger. Swap in your topic and post. Every format, every content type covered.

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Guide
May 19, 2026

Dead Metrics Guide

Reach. Likes. Follower count. You're tracking all three. None of them tell you if your content is actually working. This guide fixes that.

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System
May 12, 2026

The RYB Rotation

The 4-post weekly content system. Framework, Story, Proof — every slot has a job. Includes exercises and a weekly plan template.

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Swipe File
May 5, 2026

Brand Positioning Swipe File

Real positioning statements from founders who get it right. Steal the structure, not the words.

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Guide
Apr 28, 2026

Instagram Carousel Formula

The exact 7-slide structure I use for every carousel. Includes slide-by-slide breakdown with examples.

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Prompt Pack
Apr 21, 2026

AI Brand Voice Prompt Pack

15 prompts to train ChatGPT or Claude to write in your voice. Built for founders who use AI but want to stay distinct.

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Template
Apr 14, 2026

Content Pillars Template

Map out the 3–5 content pillars your brand owns. Stop posting randomly. Start building a feed that compounds.

Checklist
Apr 7, 2026

Brand Audit Checklist

10 questions to find out if your brand has a detectable voice — or if AI would classify you as noise.

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Framework
Apr 1, 2026

Brand Voice Framework

The exact 3-pillar system I use to define brand voice for founders. Includes worksheets for each pillar.

What powers the brand

The software I use to run my business on.

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DM Automation

ManyChat

Someone comments on my post, they get a DM in seconds. No manual work. But the real power is the AI qualifier: it holds a full conversation, asks the right questions, and only sends a booking link if they're actually a fit. Wrong-fit discovery calls are gone.

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CRM + Funnels

GoHighLevel

The platform that runs the entire backend of my business. CRM, email marketing, funnels, automations, pipelines, and invoicing all in one place. I replaced Kajabi, Mailchimp, Calendly, and two other tools with GHL. If you're serious about building a brand that actually converts, this is the infrastructure.

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Data & Scraping

Apify

How I pull competitor content, hooks, and audience data at scale instead of scrolling and copy-pasting by hand. Pre-built scrapers for Instagram, LinkedIn, and just about any other platform feed research and swipe files without the manual grind.

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Isaac De Persig

Built by Isaac De Persig

I help founders build brands that are impossible to ignore — and impossible to replicate. In a world where AI can produce anything, your voice is the only moat left. These resources are what I give every client on day one.

@isaacdpersig on Instagram →