Free Resources for Founders

Everything you need to build a brand AI can't replicate

Templates, frameworks, and tools to help you find your voice, define your positioning, and show up consistently — before the feed gets even noisier.

Browse Free Resources Work With Me →

Grab what you need

No fluff. These are the same frameworks I use with every client. Enter your email and I'll send the PDF straight to you.

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Framework

Brand Voice Framework

The exact 3-pillar system I use to define brand voice for founders. Includes worksheets for each pillar.

Checklist

Brand Audit Checklist

10 questions to find out if your brand has a detectable voice — or if AI would classify you as noise.

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Template

Content Pillars Template

Map out the 3–5 content pillars your brand owns. Stop posting randomly. Start building a feed that compounds.

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Prompt Pack

AI Brand Voice Prompt Pack

15 prompts to train ChatGPT or Claude to write in your voice. Built for founders who use AI but want to stay distinct.

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Guide

Instagram Carousel Formula

The exact 7-slide structure I use for every carousel. Includes slide-by-slide breakdown with examples.

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Swipe File

Brand Positioning Swipe File

Real positioning statements from founders who get it right. Steal the structure, not the words.

Book a Brand Strategy Call

45 minutes. No fluff. We'll look at your brand, identify the gaps, and leave you with a clear direction — whether we work together or not.

Brand Voice Audit — I'll tell you exactly what's working, what's noise, and what to fix first.

Positioning Review — We'll figure out the angle only you can own.

Content Direction — You'll leave knowing what to post, how to say it, and why it matters.

No pitch — This is a strategy call, not a sales call. If we're a fit, great. If not, you still win.

Isaac De Persig

Built by Isaac De Persig

I help founders build brands that are impossible to ignore — and impossible to replicate. In a world where AI can produce anything, your voice is the only moat left. These resources are what I give every client on day one.

@isaacdpersig on Instagram →